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Privacy Policy & Notice of Privacy Practices

 

Updated on October 19, 2025

 

Welcome to Brand El Health Sports Medicine & Men’s Health (“Brand El Health,” “we,” “our,” or “us”).
We are committed to protecting your privacy and maintaining the confidentiality of your personal and health information.

This policy explains how we collect, use, share, and protect your personal and medical data when you access our website, mobile application, telehealth platform, or related services (collectively, the “Brand El Health Site” or “Site”).

By using our Site, you acknowledge and agree to this Privacy Policy and Notice of Privacy Practices. If you are a patient, this document also serves as our HIPAA Notice of Privacy Practices, describing how your protected health information (PHI) may be used or disclosed and how you can exercise your rights.

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1. Our Commitment to Your Privacy

Brand El Health upholds the highest standards of privacy and compliance.
We are legally required to:

  • Maintain the confidentiality of your personal and health information.

  • Inform you of our privacy practices and legal duties.

  • Notify you if a breach occurs that may compromise your PHI.

Our mission is to treat every client and patient with integrity, confidentiality, and respect.

 

2. Information We Collect

A. Information You Provide

We collect information directly from you when you:

  • Create an account or fill out forms on our Site.

  • Schedule appointments or engage in telehealth sessions.

  • Purchase supplements, wellness products, or merchandise.

  • Subscribe to newsletters, updates, or performance programs.

  • Contact us via email, phone, or online chat.

 

Information you provide may include:

  • Personal Identifiers: Name, date of birth, address, phone number, and email.

  • Health Information: Medical history, symptoms, diagnoses, test results, or treatment notes.

  • Payment Information: Billing address and payment details (processed securely by third-party payment processors).

  • Account Data: Login credentials, preferences, and communications history.

  • User Content: Reviews, surveys, or feedback voluntarily shared by you.

 

B. Information We Collect Automatically

When you interact with our Site, we automatically gather certain data to improve performance and security:

  • Usage Data: Pages visited, clicks, duration of visit, and referring pages.

  • Device Data: IP address, browser type, operating system, and device model.

  • Location Data: Approximate location from your IP address or device settings.

  • Cookies & Tracking: We use cookies, pixels, and web beacons to enhance site experience, authenticate sessions, and analyze traffic.

You can manage cookie preferences through your browser settings. Disabling cookies may limit certain features.

 

3. How We Use Your Information

We use your information to:

  • Deliver and coordinate healthcare, rehabilitation, and performance services.

  • Schedule, confirm, and follow up on appointments.

  • Process payments and fulfill online orders.

  • Communicate about care plans, health updates, and account matters.

  • Personalize your experience with content and recommendations.

  • Send newsletters, promotions, and educational materials (you may opt out anytime).

  • Conduct analytics and research to improve care quality.

  • Comply with legal, regulatory, and professional obligations.

If your information includes PHI, we handle it in compliance with HIPAA and applicable privacy laws.

 

4. How We Share Information

We only share your data as necessary and in accordance with law:

  • Service Providers: Vendors who support IT systems, payment processing, and marketing, bound by confidentiality agreements.

  • Healthcare Partners: Clinicians, labs, and consultants directly involved in your treatment.

  • Legal Compliance: When required by law, court order, or regulatory authorities.

  • Business Transfers: In case of a merger or acquisition, data may transfer as part of our assets.

  • With Your Consent: If you authorize specific disclosures (e.g., to your trainer or family member).

We never sell your personal or health data.

 

5. How We Use and Disclose Protected Health Information (PHI)

Your PHI may be used or disclosed for the following purposes under HIPAA:

A. Treatment

To coordinate your care with healthcare providers, physical therapists, or specialists.

 

B. Payment

To bill and collect payment from you or your insurer.

 

C. Healthcare Operations

To evaluate performance, ensure quality improvement, and train healthcare staff.

 

D. Public Health and Safety

To comply with public health reporting, prevent disease, or protect individuals at risk.

 

E. Legal, Regulatory, or Oversight Purposes

To fulfill duties required by law, such as audits, investigations, or subpoenas.

 

F. Business Associates

Third-party contractors (e.g., billing or analytics services) who sign HIPAA-compliant agreements.

 

G. Other Situations

We may disclose PHI for organ donation, workers’ compensation, national security, or research purposes only as permitted by law.

 

6. Disclosures Requiring Your Authorization

We will not share or use your PHI for:

  • Marketing unrelated to your care.

  • Selling or trading PHI.

  • Disclosing psychotherapy notes.

  • Non-health-related promotions.

Any other use requires your written authorization, which you may revoke at any time.

 

7. Your Rights Regarding Your Information

Under HIPAA and privacy law, you have the following rights:

  • Access: Obtain a copy of your medical records or request them electronically.

  • Amend: Request corrections to inaccurate or incomplete information.

  • Accounting: Receive a record of certain disclosures we have made.

  • Restrictions: Request limits on how your information is shared (subject to legal requirements).

  • Confidential Communications: Ask to be contacted by alternate methods (e.g., email instead of phone).

  • Breach Notification: Receive prompt notice if your PHI is compromised.

  • Copy of This Notice: Request a paper or digital copy at any time.

To exercise these rights, contact our Privacy Officer (details below).

 

8. Email, SMS, and Telehealth Communications

  • Appointment reminders, follow-ups, and telehealth links may be sent via text or email.

  • You can opt out of SMS notifications by replying “STOP.”

  • Message and data rates may apply.

  • Telehealth sessions are conducted through secure, encrypted, HIPAA-compliant platforms.

  • Standard emails are not always encrypted; please avoid sending sensitive data via unsecure email.

 

9. Data Retention

We retain your information as long as required to provide services and comply with medical and legal recordkeeping obligations.
Typically, medical records are retained for at least seven (7) years or longer where required by law.

 

10. Security Measures

We employ administrative, physical, and technical safeguards, including:

  • Secure Sockets Layer (SSL/TLS) encryption for all web transactions.

  • Encrypted storage for PHI and account data.

  • Role-based access controls for staff.

  • Regular system monitoring, training, and security audits.

Despite these protections, no electronic system is completely risk-free. By using our Site, you acknowledge these inherent limitations.

 

11. Protecting Children’s Privacy

Our services are intended for adults aged 18 and older.
We do not knowingly collect information from minors. If you believe a child’s data has been submitted to us without consent, please contact our Privacy Office for prompt deletion.

 

12. Cookies and Tracking

Cookies help us:

  • Maintain session security;

  • Measure website performance; and

  • Customize your user experience.

You may disable cookies in your browser settings. Essential cookies are necessary for basic Site functions.

 

13. International Users

If you are located outside the United States, your information may be transferred to and processed in the U.S. By using our Site, you consent to this transfer under applicable data-protection safeguards.

 

14. Links to External Sites

Our Site may include links to other websites for educational or partner resources.
We are not responsible for the content or privacy practices of those external sites. Please review their privacy policies separately.

 

15. Policy Updates

We may update this Privacy Policy and Notice of Privacy Practices periodically to reflect changes in law, technology, or operations.
The latest version will always be posted on our website with the “Last Updated” date.
Significant updates may be communicated via email or displayed prominently on our homepage.

 

16. How to File a Complaint or Concern

If you believe your privacy rights have been violated, you may file a complaint without fear of retaliation.

Contact Us:
Brand El Health Privacy Officer
📧 info@brandel.health
📞 (541) 224-3977
📍 Brand El Health, 770 County Square Dr., Suite 103, Ventura, CA 93003, USA

 

Or Contact the U.S. Department of Health and Human Services (HHS):
Office for Civil Rights (OCR)
200 Independence Avenue, S.W.
Washington, D.C. 20201
📞 1-800-368-1019
🌐 https://www.hhs.gov/ocr/privacy/hipaa/complaints

 

17. Contact Information

For any questions about this Policy or your privacy rights, reach us at:

Brand El Health Sports Medicine & Men’s Health
📧 info@brandel.health
📞 (541) 224-3977
📍 770 County Square Dr., Suite 103, Ventura, CA 93003, USA

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18. Cookie Policy

Cookies help us improve our website’s functionality, performance, and personalization.

When you visit our Site, we may use cookies and similar technologies to:

  • Enable secure login sessions.

  • Track traffic and analytics (e.g., Google Analytics).

  • Remember your preferences (e.g., region, language).

  • Provide personalized ads and promotions (e.g., Meta Pixel, Google Ads).

You can manage your cookie preferences through our on-site Cookie Consent Banner or by adjusting your browser settings.

 

Managing Cookies

  • Accept All: Allows all cookies.

  • Reject Non-Essential: Only enables necessary cookies.

  • Manage Settings: Lets you select which categories to allow.

Disabling cookies may limit website features like login persistence or appointment scheduling.

 

Third-Party Cookies

Third-party providers (e.g., Google, Facebook, PayPal) may place cookies to perform analytics, advertising, or secure payment services.
We encourage you to review their privacy policies for details.

 

19. Medical Disclaimer

The content and information provided by Brand El Health Sports Medicine & Men’s Health (including on this website, telehealth platform, emails, videos, or written materials) are intended for educational and informational purposes only.

  • The Site does not replace the professional judgment of qualified medical professionals.

  • Nothing on the Site should be interpreted as medical advice, diagnosis, or treatment.

  • Always consult your physician, physician assistant, or qualified healthcare provider regarding any medical condition or treatment decisions.

  • Brand El Health does not guarantee any specific health outcomes or results.

  • Reliance on information provided through the Site is solely at your own risk.

 

If you are experiencing a medical emergency, call 911 or seek immediate medical assistance.

 

Use of our Site or services does not automatically create a doctor–patient relationship. Only clients who have formally scheduled appointments or engaged in telehealth consultations with a licensed Brand El Health provider are considered patients.

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